PHOTO: Alison Lukan, Sports Analytics Expert with the Seattle Kraken, uses a Far Side cartoon to illustrate the importance of effective communication. (CREDIT: CEO to CEO)
As the use of analytics continues to grow in the world of pro sports, a local sports data analyst has a warning for business people:: Data seldom tells the whole story and , depending on your audience, it may tell no story at all. Click play to hear Corwin Haeck’s report.